Have you ever thought about the impact of colors on the User Interface? Knowing how to use the right color is essential not only for aesthetic purposes but also for improving User Experience by simplifying navigation throughout your mobile app. Using a specific color palette consumers can get an idea of the purpose of your app at first sight.

Social media apps for instance use mostly bright and vibrant colors. On the other hand, if you are creating a mind and body app, the colors would be completely different, usually neutral. A great designer would know how to use colors in the best way so that users understand the idea and purpose of a mobile app right away.

Using psychology often works for gaining more success among your competitors. Colors play a huge role in how the brain perceives provided information and functionality. The way each of them affects users needs to be considered when developing a customer-oriented mobile app design.

A common example when we talk about colors is Facebook. Mark Zuckerburg is actually red-green colorblind and blue seemed to be his best choice which he can see. In fact, blue also gives a feeling of trust. It stands for communication and efficiency. All the things you’d want from social media, right. A number of experts even think that part of the success of Facebook is because of the use of a perfect color palette for such a platform.